In this paper I will endeavour to answer the question: Is consumerism a private, or public process? Also is it possible that the public concepts of diversity and inequality, are able to be understood and envisioned, through the private act of a consumer, participating within their social life dynamics? I will investigate, examine and analyse these questions, from some observations, which I undertook of an Oxfam retail store and via a literature review process. As a result I will engage in an ethnographical and limited, auto - ethnographical account, to thus present my findings within this essay. In fact I will argue, that in regards to the public issues, of diversity an inequality concepts, it is possible, that individuals can attain an understanding and respect of diversity an inequality concepts, if an individual engages within the private act, of participating within an ethically oriented consumerism process.
591 KB • PDF File • 17 November 2015